OPTIMIZING - Created to support and assist with focus and concentration, as well as with memory and learning, mental energy and mood, clarity, reduced brain fog and stress response, and other important brain-related activities. NATURAL - Contains non-GMO ingredients. It is gluten free, suitable for vegans and contains no artificial ingredients. CERTIFIED - Manufactured in a FDA registered facility and in accordance with GMP standards. Every batch of ingredients is subject to Certificate of Analysis. BRAIN HEALTH - Ingredients that support brain wellbeing by protecting brain neurons, offering protection against oxidative damage and by removing damaged fats and toxins. EASY PREPARATION - Very simple to prepare. Just add hot water to two teaspoons of Instant Genius Coffee and stir well. Add milk or sugar if preferred.